Who is PewDiePie?
Felix “PewDiePie” Kjellberg is a Swedish YouTuber, comedian, and online personality known for having the most subscribers of any YouTube channel owned and operated by an individual.
He created his first YouTube channel, Pewdie, in 2006, combining the sound of lasers (“pew”) with “die” (representing death) to come up with the name. After temporarily forgetting the password to this channel, he created his second and current YouTube channel, PewDiePie, in 2010, with which he first gained prominence for his hilarious Let’s Plays of popular titles such as Minecraft and horror games such as Amnesia: The Dark Descent.
By 2012, he had built up a fanbase of over 1 million subscribers, kicking off a period of exponential growth for his channel. In August 2013, PewDiePie surpassed Smosh to become the most-subscribed channel on YouTube. As his channel grew in popularity, PewDiePie began to expand into a variety of types of content, producing humorous sketches, parody music videos, and even news recaps for his growing army of subscribers.
Though PewDiePie no longer has the most-subscribed channel on YouTube—losing the title after an epic battle with Indian record label T-Series in 2019—he continues to be one of the most beloved content creators on the video platform, with over 108 million fans currently subscribed to his primary channel.
Here’s everything you need to know about PewDiePie:
PewDiePie was born in Gothenburg, Sweden, on October 24, 1989. His mother, Johanna Kjellberg, is the chief information officer of Swedish aerospace company Swedavia AB. PewDiePie's father, Ulf Kjellberg, is the chief executive officer and marketing director of Swedish software company Inobiz and director of PewDiePie’s company Pewdie Productions AB. PewDiePie also has a sister, Fanny Kjellberg Sylwander, who currently lives with her family in Brighton, England.
PewDiePie also has a home in Brighton, although he and his wife, Marzia Kjellberg, split their time between the UK and their second residence in Japan. Though PewDiePie is relatively humble when it comes to showing off the fruits of his labor, he shared a tour of his home in Brighton with his fans in 2018:
PewDiePie has been an enthusiastic gamer since childhood. However, his family never owned a gaming console; most of his early gaming experience came through Super Nintendo consoles rented by his parents.
As an adolescent, he spent much of his time gaming at internet cafés, eventually managing to purchase his own computer using money he made from selling art at his grandmother’s gallery. It was this computer that he used to upload the first video to his PewDiePie channel in 2010, while studying industrial economics and technology management at Gothenburg’s Chalmers University of Technology.
Soon enough, PewDiePie realized that he found much more fulfillment in editing and posting videos than in his college coursework, and he dropped out of university in 2011 in order to focus on making videos and selling prints of his artwork and photoshopped images.
That same year, PewDiePie met his future wife, Italian former YouTuber Marzia Kjellberg (née Bisognin) when Marzia emailed PewDiePie to tell him that she enjoyed his videos. They soon started dating, and she moved to Sweden to be with him in October 2011. (Before moving to their home in Brighton, PewDiePie and Marzia spent a stint living together in her native Italy as well).
In 2012, Marzia became a YouTuber in her own right, making videos primarily focused on makeup and fashion. Marzia’s channel accrued over 7 million subscribers before she announced her retirement in a video in October 2018.
In April 2018, PewDiePie proposed to Marzia; in August 2019, they were married in a small ceremony at Kew Gardens in London. PewDiePie and Marzia currently live together with their two pugs, Edgar and Maya, and a hedgehog named Dogy. They chose their residence in Brighton due to its superior internet connectivity and its proximity to the ocean.
Alongside his lifelong interest in gaming, PewDiePie is also a car enthusiast, owning several top-of-the-line cars, including a Nissan Micra and Porsche 911
Jobs Before YouTube
After PewDiePie dropped out from Chalmers University of Technology, his parents refused to provide him with financial support, leading him to pick up a number of side jobs during his early days as a YouTube creator. He worked at a tennis court, served as a harbor captain, sold hot dogs at a stand, produced prints of his art and photoshopped images, and nearly scored an apprenticeship at a top Swedish advertising agency.
PewDiePie created his first YouTube channel, Pewdie, in 2006, although his YouTube career did not begin in earnest until he founded his second and current channel, PewDiePie, in 2010. His early videos were Let’s Plays that primarily focused on PewDiePie’s humorous and over-the-top reactions to in-game events; his oldest available video, Minecraft Multiplayer Fun, shows PewDiePie laughing at a Minecraft zombie that has somehow gotten stuck in a tree.
Unlike many other prominent YouTubers, PewDiePie never had a single viral video that catapulted him into fame; instead, he ground it out the hard way, consistently producing videos and amassing his fanbase bit by bit. In 2011, he expanded from Let’s Plays into vlogging, producing a regular vlog series titled Fridays with PewDiePie.
By July 2012, his channel reached 1 million subscribers; in February 2013, he had 5 million. It was during this period that PewDiePie left his contract with the entertainment network Machinima and signed a contract with Maker Studios, with whom he would collaborate until 2017.
By August 2013, PewDiePie’s channel had become the most subscribed on YouTube, and he began to turn his content towards games that interested him personally, giving him the opportunity to showcase smaller indie titles that might otherwise fly under the radar for many of his viewers.
His style continued to evolve over time, with PewDiePie interacting with other YouTubers more often and directly addressing perceived issues with YouTubes algorithms and settings in his videos. In 2016, he starred in his own YouTube Red series, Scare PewDiePie, which featured PewDiePie exploring real-life sets based on horror video games.
His content grew more mature, shifting to a drier and less sensational type of humor. This change was reflected in the names that PewDiePie used to refer to his fans: in the early days, he used the term “Bro Army” to describe his followers, but in recent years he has shifted to terms such as “Squad Fam” and “nine-year-olds” instead.
Through it all, PewDiePie’s fans stayed loyal, with his subscriber count increasing as he experimented with new and different types of content. However, his channel ceased to be the most-viewed on YouTube in February 2017, when it was overtaken by the official channel of Indian record label T-Series.
In October 2018, with the T-Series channel poised to overtake his own in subscriber numbers, PewDiePie released a diss track aimed at the record label, sparking a months-long tongue-in-cheek feud between the two channels. The pair jockeyed for the lead numerous times in early 2019, with T-Series eventually coming out on top in April. However, the diss track remains PewDiePie’s most popular video, with over 275 million views and counting.
100 Million Subscribers
On August 25, 2019, PewDiePie’s channel broke the 100 million subscriber mark, becoming the first individually operated YouTube channel to achieve this milestone. He was the most-viewed YouTuber of 2019, with over 4 billion views on his primary channel. Feeling tired and burnt out from all the attention, he announced a hiatus that lasted between January and February 2020. He also deleted his Twitter account at this time, explaining that the hyper-focus of the media on his words and actions had begun to take a toll on his mental health.
Hiatus or no hiatus, PewDiePie’s YouTube presence isn’t going anywhere. In May 2020, he signed an exclusive deal to stream on the platform. Despite his occasional criticisms of YouTube, the video platform loves PewDiePie. He’s received seven Play Buttons from YouTube: a Silver button for gaining 100,000 subscribers in 2012, a Gold button for reaching 1 million subscribers in 2012, a Diamond button for reaching 10 million subscribers in 2013, a custom Ruby button for reaching 50 million subscribers in 2016, a Red Diamond button for hitting 100 million subscribers in 2019, and Silver and Gold buttons for a “Jack septiceye2” channel that he made in jest to poke fun at fellow YouTuber Jacksepticeye. PewDiePie doesn’t need to upload videos to be successful; even when he was on hiatus in early 2020, his channel gained over a million new followers.
PewDiePie’s official apparel store is managed by Represent and sells a wide variety of items, including hats, jackets, and shirts emblazoned with the YouTuber’s logo and slogans. He also sells a custom figurine—designed by and based on himself—which he describes as “the cutest thing I’ve seen in my entire life.”
PewDiePie has also worked with sponsors in order to sell his own versions of his favorite gaming equipment. Fans of PewDiePie can purchase a custom PewDiePie Edition Razer gaming headset, a PewDiePie-branded Ghost keyboard and gaming mouse, and PewDiePie-themed mouse pads, gaming chairs, and desks designed by Clutch Chairz.
PewDiePie’s logo has evolved considerably over time.
The First Logo
PewDiePie’s first logo, which he used between 2010 and 2013, was simply a stylized version of his name:
PewDiePie’s second logo was the “Brofist,” an image of a fist approaching the viewer. It’s a reference to the “fist bump” gesture that the YouTuber made at the end of nearly every video between 2011 and 2016, and to the “Bro Army,” his old name for his fanbase. Although PewDiePie hasn’t used this logo since 2016, many of his older fans still associate it with his brand:
In 2016, as PewDiePie transitioned away from his “Bro Army” branding, he changed his logo to be a simple but pleasing wave pattern. This has remained his logo ever since, and is used prominently in much of his merchandise, including on the packaging and labels of his G FUEL flavor tubs, cans, and shaker cups.
PewDiePie is a meme factory. Both accidentally and by his intention, many of his catchphrases and actions have been turned into popular memes by his fans. Massive meme accounts exist purely to make content based on PewDiePie, including an Instagram account, @pewdiepie.memes1, with over 100,000 followers and a subreddit, /r/PewdiepieSubmissions, with nearly 3.5 million subscribers.
Perhaps the most popular meme to come out of PewDiePie’s channel was “Subscribe to PewDiePie,” a catchphrase and campaign that the YouTuber coined during his battle with T-Series for the position of YouTube’s most-subscribed. For several months, this phrase appeared everywhere, with fans taking to YouTube comments, tweets, and Reddit to convince others to subscribe to the Swede’s channel. Eventually, PewDiePie requested that his fans stop using the phrase.
Sponsors and Partners
PewDiePie is sponsored by a number of well-known brands, including:
G FUEL and PewDiePie have been partners since January 2019, though Felix's love for the drink goes back much earlier. Even before the sponsorship, PewDiePie often drank G FUEL while streaming and creating videos for his fans. In October 2019, he announced his own custom G FUEL flavor, "PewDiePie," inspired by lingonberry. The canned version of G FUEL PewDiePie became available to U.S. customers in July of 2020. Fans of PewDiePie can pick up tubs and cans of G FUEL PewDiePie at gfuel.com, or pick up cans in select U.S. stores. Use the G FUEL Store Locator to find a store near you!
And on June 16, 2021, G FUEL launched "Yuzu Slash" — the sequel to PewDiePie's first G FUEL flavor, inspired by Felix's energy, love of the unique yuzu fruit, and admiration of Japanese culture.
Shop PewDiePie's G FUEL collection here!
PewDiePie signed a deal with YouTube in May 2020, committing to livestream exclusively on the popular video platform. The deal was announced amid a flurry of streaming platforms such as YouTube, Twitch, and Mixer signing exclusive contracts with streamers and creators.
PewDiePie has been sponsored by this manufacturer of gaming peripherals for years, and is a loyal user of Razer products. He’s even worked with the company to design and sell a custom version of his Razer gaming headset for fans to purchase.
PewDiePie has partnered with Ghost Keyboards to sell keyboards and gaming mice featuring his name and brand.
PewDiePie is sponsored by Clutch Chairz, which sells custom PewDiePie-branded gaming chairs and other equipment.
Awards and Nominations
PewDiePie has won and been nominated for numerous awards during his career. In 2013, he was given the award for Most Popular Social Show and the Sweden Social Star Award at the inaugural Starcount Social Star Awards and was named best in the Gaming category at the fifth annual Shorty Awards.
In 2014, he won the award for Web Star: Gaming at the Teen Choice Awards and the award for best Gaming Personality at the Golden Joystick Awards and was nominated for Best Gaming Channel, Show, or Series at the fourth annual Streamy Awards.
In 2015, he won the award for Best Gaming Channel, Show, or Series and was nominated for the award for Best First-Person Channel, Show, or Series at the fifth annual Streamies. He was also nominated for Choice Web Star: Male at the Teen Choice Awards.
In 2016, he was nominated for YouTuber of the Year at the eighth annual Shorty Awards. In 2017, he was nominated for Favorite YouTube Star at the 43rd annual People’s Choice Awards. And in 2019, he won Choice Gamer at the Teen Choice Awards.
PewDiePie has had five official phone apps, although one of them is no longer available for purchase. His first mobile app was designed by Maker Studios, allowing fans to create a custom feed of PewDiePie videos and easily make clips to send to their friends; however, this app is no longer available for download.
PewDiePie’s second app, PewDiePie: Legend of the Brofist, was released in 2015, giving fans an opportunity to play a side-scrolling platformer starring a fictional version of PewDiePie fighting to save his fans from an army of living barrels.
In 2016, he came out with another mobile game: PewDiePie’s Tuber Simulator, which allows players to simulate the life of a YouTuber much like PewDiePie.
PewDiePie has leveraged his fame on behalf of charitable causes since early in his career. Some of his initiatives have focused on providing aid to underprivileged children and people in developing countries, such as fundraisers that he has hosted for the organizations Charity: Water, Child Rights and You, Save the Children, and the HIV/AIDS foundation RED.
He has also contributed to environmental groups such as Team Trees and the World Wildlife Fund. Following the suicide of streamer and YouTuber Etika in 2019, PewDiePie joined forces with actor Jack Black to raise money for the National Alliance on Mental Illness, raising over $30,000 for the organization. Throughout his career, PewDiePie has raised and donated well over a million dollars to various charities across the world.
Trivia and Fun Facts
- Real Name: Felix Arvid Ulf Kjellberg
- Aliases: PewDiePie, PewDie, and Pewds
- Birthday: October 24, 1989
- Astrological Sign: Scorpio
- Age: 31
- Height: 5 feet, 11 inches
- Languages: Swedish and English
- Birthplace: Gothenburg, Sweden
- Residence: Brighton and Hove, United Kingdom
- Hobbies: Gaming, driving cars, video editing, tennis, golf, and sailing
- World Records: First individual YouTuber to hit 100 million subscribers, most-liked and most-watched YouTuber of 2019
- Tattoos: PewDiePie has six tattoos, including a Swedish church, image of a girl, and skeleton sitting on a cat on his right arm, a trumpet-playing frog and heart-shaped tattoo with an eye on his left arm, and an image of a woman embracing a skeleton on his left arm.
- Favorite food: Pie
- Favorite music: Radiohead, Elliott Smith, and Swedish rap such as Yung Lean
- Favorite video game character: Sho Minamoto from The World Ends With You
- Favorite movies: Donnie Darko and A Clockwork Orange
- PewDiePie hates eggs
- PewDiePie is a bestselling author, publishing This Book Loves You in 2015
Who is PewDiePie?
PewDiePie is the most subscribed-to person on YouTube; a prominent online personality, streamer, and gamer from Sweden; and a G FUEL partner.
What does PewDiePie mean?
“Pew” stands for the sounds lasers make; “die” stands for death, meaning the laser has connected with its target; “pie” stands for pie, PewDiePie’s favorite food.
What is PewDiePie’s real name?
His real name is Felix Arvid Ulf Kjellberg.
How tall is PewDiePie?
He is 5 feet, 11 inches tall.
How old is PewDiePie?
He is 31 years old.
When was PewDiePie born?
He was born on October 24, 1989.
Where was PewDiePie born?
He was born in Gothenburg, Sweden.
Where is PewDiePie from?
PewDiePie is from Gothenburg, Sweden.
What nationality is PewDiePie?
He is Swedish.
What languages does PewDiePie speak?
He speaks English and Swedish.
Where does PewDiePie live?
He lives in Brighton, England.
How many subscribers and followers does PewDiePie have?
PewDiePie has about 108 million YouTube subscribers, over 406,000 Twitter followers, over 21 million Instagram followers, over 8 million Facebook followers, and over 1 million Twitch followers.
How many views does PewDiePie have?
He has over 26 billion views on his YouTube videos.
How many videos does PewDiePie have?
He has uploaded over 4,200 videos to YouTube.
When did PewDiePie start YouTube?
He created his first YouTube channel, Pewdie, in 2006, but he didn’t start uploading videos to his current channel, PewDiePie, until 2010.
Who is winning PewDiePie or T-Series?
T-Series has about 168 million YouTube subscribers, which is more than PewDiePie's 108 million YouTube subscribers. However, PewDiePie has the most subscribers of any individual user.
Is PewDiePie still number 1?
He is the second-most-subscribed YouTuber at the moment, but he is the top individual YouTuber in terms of subscriber count.
Who has more subscribers than PewDiePie?
The only YouTube channel with more subscribers than PewDiePie is T-Series, an Indian record label.
Who had the most subscribers before PewDiePie?
Before PewDiePie gained the most subscribers out of an individual on YouTube, the channel with the most subscribers was Smosh.
Where does PewDiePie stream?
He exclusively streams on YouTube.
What happened to PewDiePie?
PewDiePie decided to take a month-long hiatus from YouTube in early 2020, but he has since returned to the platform.
Is PewDiePie gone?
No. He is currently back on YouTube after taking a hiatus from producing new videos in January and February 2020.
What did PewDiePie do before YouTube?
Before YouTube, he was a student in university and sold hot dogs and prints of his art, was a harbor captain, and worked at a tennis court in order to support himself.
Who is PewDiePie’s wife?
His wife is Marzia Kjellberg (née Bisognin).
When did PewDiePie get married?
He and Marzia got married in August 2019.
How long have PewDiePie and Marzia been together?
He and Marzia have been together for over nine years.
How did PewDiePie and Marzia meet?
He and Marzia met in 2011, when she sent him a fan email telling him she thought his videos were funny.
What computer does PewDiePie use?
He uses a custom PC from the company Origin.
What computer monitor does PewDiePie use?
He uses an ASUS 31.5 curved gaming monitor.
What microphone does PewDiePie use?
He uses a Rode NTG4+ shotgun microphone.
What headphones does PewDiePie use?
He uses Razer Kraken headphones.
What keyboard does PewDiePie use?
He uses a Razer Deathstalker Expert Gaming Keyboard and a Ghost A1 PewDiePie Wireless Gaming Keyboard.
What mouse does PewDiePie use?
He uses a Ghost M1 gaming mouse and a BenQ ZOWIE FK1 optical gaming mouse.
What camera does PewDiePie use?
He uses a Blackmagic Design URSA Mini Pro 4.6K Camera with an EF Mount.
What chair does PewDiePie use?
He uses a Throttle Series Clutch Chairz gaming chair.
Who edits PewDiePie?
Sive edits most of PewDiePie's videos.
What car does PewDiePie drive?
He has several cars, including a Porsche 911 and a Nissan Micra.
What does LWIAY mean PewDiePie?
LWIAY stands for “last week I asked you.”
What religion is PewDiePie?
He is an agnostic atheist.
What music does PewDiePie listen to?
He enjoys Swedish rappers such as Yung Lean, along with music by Radiohead and Elliot Smith.
Store, Website, and Social Media Profiles
- Store/Website: https://represent.com/store/pewdiepie and https://pewdiepie.store/
- YouTube: https://www.youtube.com/user/PewDiePie
- Instagram: https://www.instagram.com/pewdiepie/
- Twitter: https://twitter.com/pewdiepie
- Facebook: https://www.facebook.com/PewDiePie/
- Snapchat: https://www.snapchat.com/add/pewdiepie
This article was written by Alexander Lee, an editor, freelance writer, and esports enthusiast based in New York City. Follow him on Twitter @alexleewastaken.